Helsinki, Finland
A beautiful collection of ethically handmade woollen rugs combining modern Finnish design with traditional Ethiopian craftsmanship. Born out of a love and compassion for humanity; Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia.
When Anna Suoheimo moved from Finland with her family to Addis Ababa, Ethiopia, she was heartbroken by the plight of persons with disabilities and the situation of single mothers. Mostly, they are outcast from society with little opportunity. Anna wanted to do her part to change their lives for the better. She set out to start a business that could change the world one rug at a time and worked together with Finnish and Ethiopian Non Governmental Organizations (NGO’s) to create a product chain that would benefit people with disabilities of Ethiopia.
The goal is to create hundreds of new job opportunities for vulnerable groups by creating a local economy from employing the traditional weaving methods of Ethiopia with the supply of wool raised by local shepherds utilizing traditional sheep herding in the countryside. Each rug is unique and tells a story about our shared humanity and the land it came from.
Rugs
Laura Seppänen
SERA HELSINKI
Materials:100% pure natural wool with natural lanolin which repel stains and dirt
Dimensions: 4’ x 6’, 5’ x 7’, 6' x 9', 7’ × 9’, 8’ × 10’ or 9’ x 12’
Hand woven: Composed of two heights: Base - 1/4"h, Fringe - 3/4"h
Hand knotted: Composed of two heights: Base - 3/4"h, Pattern - 1"h
Colors: Natural White & Brown, Natural White & Black, Natural White
Options: Hand woven or Hand Knotted.Custom sizing available
Estimated lead time: 10-12 weeks
Samu-Jussi Koski
SERA HELSINKI
Materials: Hand woven and knotted rugs in wool and cotton, no dyes or chemicals
Dimensions: 3’ x 5’, 5’ x 7’, 7’ x 9’, 8’ x 10’ or 9’ x 12’
As most of our rugs are unique and hand-made, the size can vary slightly from the ordered size
Colors: White/White, White/Black, White/Brown or White/Black/Brown
Options: Available in plush knotted or woven flat weave. Custom sizing available
Estimated Lead Time: 12-16 weeks
Peeta Peltola
SERA HELSINKI
Materials:100% pure natural wool with natural lanolin which repel stains and dirt. Hand knotted.
Dimensions: 5' x 8', 6' x 9', 7’ x 9’, 8' x 10' and 9' x 12'
Composed of two heights: Base - 1/4"h, Fringe - 3/4"h
Colors: Natural White & Brown, Natural White & Black, Natural White
Options: Hand Knotted or Hand Woven. Custom sizing available
Estimated lead time: 10-12 weeks
Anna Pirkola
SERA HELSINKI
Materials: Hand knotted rug in wool and cotton, no dyes or chemicals
Dimensions: 4’ x 6’ or 6’ x 9’
As most of our rugs are unique and hand-made, the size can vary slightly from the ordered size
Colors: White/White, White/Grey or White/Brown
Estimated Lead Time: 12-16 weeks
Anna Suoheimo
SERA HELSINKI
Materials: Hand woven and knotted rug in wool and cotton, no dyes or chemicals
Dimensions: 2.5’ x 8’, 2.5’ x 12’, 3’ x 5’, 5’ x 7’, 7’ x 9’, 8’ x 10’, 9’ x 12’ and 10’ x 14’
As most of our rugs are unique and hand-made, the size can vary slightly from the ordered size
Colors: White
Estimated Lead Time: 12-16 weeks
Anna Suoheimo
SERA HELSINKI
Materials: Hand-woven rug in wool and cotton, no dyes or chemicals
Dimensions: 6’ x 8’, 7’ x 9’, 8’ x 10’, 9’ x 12’ or 10’ x 14’
As most of our rugs are unique and hand-made, the size can vary slightly from the ordered size
Colors: White/Black
Options: Custom sizing available
Estimated Lead Time: 12-16 weeks
Anna Pirkola
SERA HELSINKI
Materials: Hand woven and knotted rug in wool and cotton, no dyes or chemicals
Dimensions: 2.5’ x 8’, 5’ x 7’, 6’ x 9’, 7’ x 9’, 8’ x 10’, 9’ x 12’ or 10’ x 14’
As most of our rugs are unique and hand-made, the size can vary slightly from the ordered size
Colors: White/White, White/Black or White/Brown
Options: Available in plush knotted or woven flatweave. Custom sizing available
Estimated Lead Time: 12-16 weeks
Anna Pirkola
SERA HELSINKI
Materials: Hand knotted rug in wool and cotton, no dyes or chemicals
Dimensions: 4’ x 6’, or 6’ x 9’
As most of our rugs are unique and hand-made, the size can vary slightly from the ordered size
Colors: White/Brown
Estimated Lead Time: 12-16 weeks
Anna Suoheimo
SERA HELSINKI
Materials: Hand-woven rug in wool and cotton, no dyes or chemicals
Dimensions: 2.5’ x 8’, 5’ x 7’, 7’ x 9’, 8’ x 10’, 9’ x 12’ or 10’ x 14’
As most of our rugs are unique and hand-made, the size can vary slightly from the ordered size
Colors: White/Black or White/Brown
Options: Custom sizes available
Estimated Lead Time: 12-16 weeks
Anna Pirkola
SERA HELSINKI
Materials: 100% pure natural wool with natural lanolin which repel stains and dirt. Hand knotted.
Dimensions: 2.5' x 8' runner, 5' x 8', 6' x 9', 8' x 10' and 9' x 12'
Composed of two heights: Base - 1/4"h, Raised Patterning - 1/2"h
Colors: Natural White, Brown & Black
Options: Custom sizing available
Estimated lead time: 10-12 weeks
Mari Martikainen & Mifuko’s Minna Impiö
SERA HELSINKI
Materials: 100% pure natural wool with natural lanolin which repel stains and dirt
Dimensions: 3’ x 5’, 5’ x 7’, 7’ x 9’, 8’ x 10’ or 9’ x 12’
Runners: 2,5’ x 8’, 3.3' x 6.6'
Colors: Natural White & Brown, Natural White & Black
Options: Custom sizing available
Estimated lead time: 10-12 weeks